Project Concept Proposal
This project is revamp the california fitness official's website.California Fitness, part of 24 Hour Fitness Worldwide, is acknowledged as the leader in the fitness industry in Asia. Our first club opened in Hong Kong in July 1996 and pioneered the mega gym concept in the region. This club was such a huge success that we embarked on further expansion within Hong Kong and into Asia including Singapore, Taiwan, Malaysia and mainland China.
In 2005 Their joined forces with international superstar and fitness devotee Jackie Chan, to create a signature club in Hong Kong – the California Fitness Jackie Chan Sport Club. Currently, They have six Jackie Chan Sport Clubs around Asia. Then in August 2007, They teamed up with another international athlete and basketball legend, Yao Ming, in Their first endeavor in mainland China - the Yao Ming Sport Club in Beijing, which was closely followed by a Shanghai club later that year.
Their expansion in Asia continues to grow and they aim to open 100 clubs by 2016 so they can keep on helping more and more people to live better through fitness.
For the target Audiance of california fitness is adults ages around 20 to 50. Because nowdays people are too fat and easy to get some sick. So i will redesign the website to update some new information and promotion.